Episode 1 – Markus Winter: Bridging Art and Business
- Fuh-mi
- Oct 14, 2025
- 2 min read
Updated: Feb 9
Art-Business: The Space Between
Art-Business: The Space Between is an engaging interview series that delves into the intricate relationship between art and business. This series examines how these two worlds influence and challenge one another, particularly in branding, cultural strategy, and design.
In Episode 1, I have the pleasure of speaking with Markus Winter, Co-CEO of Yuzu Kyodai and Country Manager for NEWBY Fine Teas. With his extensive background in consumer insight and cultural intelligence across the Asia-Pacific region, Markus offers a unique perspective. He discusses how brands are evolving beyond viewing art merely as surface decoration. Instead, they are beginning to see art as a strategic partner.
The Whimsical Nature of Luxury
During our conversation, we explore the concept of whimsical luxury. What does it mean for a brand to embrace this idea? Luxury is often associated with exclusivity and opulence. However, Markus suggests that it can also embody a sense of playfulness and creativity. This approach invites consumers to engage with brands on a deeper level, fostering a genuine connection.
Brand Rituals and Their Importance
We also discuss brand rituals. These are the unique practices that brands cultivate to create memorable experiences for their customers. Markus emphasizes that these rituals are not just marketing tools; they are essential for building lasting relationships. They help to establish a brand's identity and resonate with consumers on an emotional level.
The Challenges of Artist Residencies
Artist residencies play a crucial role in the intersection of art and business. However, they come with their own set of challenges. Markus shares insights into the complexities of managing these residencies. He discusses the importance of creating an environment that nurtures creativity while also aligning with business objectives. This balance is vital for both artists and brands.
The Significance of Ichi-go Ichi-e
One of the most poignant moments in our discussion revolves around the concept of ichi-go ichi-e. This Japanese phrase translates to "one time, one meeting." It highlights the importance of cherishing each encounter as a unique experience. Markus explains how this philosophy is not only relevant in personal interactions but also holds significant value in the boardroom. Embracing this mindset can lead to more meaningful collaborations and partnerships.
Conclusion: Art as a Strategic Partner
As we conclude our conversation, it becomes clear that art is more than just an aesthetic addition to a brand. It is a strategic partner that can enhance a brand's identity and foster deeper connections with consumers. By understanding the nuances of this relationship, businesses can create more impactful and resonant experiences.
Read the full interview on LinkedIn:
Final Thoughts
In a world where art and commerce are increasingly intertwined, understanding this dynamic is essential. By embracing the principles discussed in this interview, brands can elevate their presence in the market. They can transform traditional views of art into a contemporary narrative that inspires and engages.
